The Return Of Push

Does anyone remember push technology from a few years back? It didn't go over too well back then, because it was a little before it's time I guess. If you think about it, it's the same thing that we're basically all after now, what with rss news aggregators, podcasts, Tivo, and now this new Akimbo IPTV-based set-top box on the horizon. We're all wanting to find new and better ways to get content "pushed" to us without having to go get it. It's just funny for me to think about something that basically flopped (as far as I know) a few years ago, is now the "in" thing.